I also feel like the fisherman style is a evolution of quiet luxury (it’s giving upper class countryside) mixed with a nod to the 2000s (think Kate moss at Glastonbury)
I love this piece! I think part of the problem is we’re too locked in. Everyone sees what “works” and tries to either emulate that or just copy and post from somewhere else. Then I also think it’s like a few people have said AI. Fashion overall has been very lackluster for a while though but that’s just my opinion.
Valid observations! That explains the déjà vu with this edition of Predicts 😆 Also, adding to the shameless plugs—but you might enjoy this deep-dive on the Terra Futura aesthetic: https://mutantfutures.substack.com/p/001
Another shameless plug in the comments (the spectator’s chair), but I think that we’re all not looking at the underlying connections of fantasy, defense, and fear between a lot of those predictions and returning themes and communal psychology of WHY these aesthetics are more pervasive and WHO they are for or being popularized by. Data is data, but we are the ones who decide to give it meaning
shameless plug but we also unpacked pinterest predicts in our newsletter (cool shiny culture) and kind of came to the conclusion that they put more effort into their marketing / packaging of the report than breaking new ground in the report itself. i think their biggest mistake was putting the cherry red trend in the #1 slot! coming right out of the gate with a meh prediction is tough to recover from!
I enjoyed this and came to the same conclusion by the end, while the re-branding of old trends is indicative of the sad state of affairs where there constantly has to be something “new” to jump on I am actually appreciate that the underlying themes are having longevity and holding relevance. Thank you for sharing!
ugh thank you!! I'm so done w pinterest being 90% ads and offering nothing in its trend report but still somehow holding the place of being *the* fashion platform
I still love Pinterest so much 👀 I think they kinda missed the mark on the predictions as I think they couldve dived deeper with the explorations of certain aesthetics they named😅
I tried doing it for them, im curious to see if it sticks !
I saw some comments with that same thought! I can totally see it being AI generated. i dont think pinterest completely missed the mark, however it very much seems an AI engine re-imagined the names of stuff we have been seeing instead of expanding on 2024 trends. I tried doing that but im not sure if itll be accurate🙈
Hi! Great post - I have so many thoughts! Topline - Pinterest Predicts has nothing to do with trend forecasting and is not predictive. They analyzed what people are searched for last year, which is why it seems outdated. Social listening is not a great forecasting tool because what consumers are currently searching for is generally not an indication of what they will be be searching for in a year. Most consumers don't know what they want until it's in front of them. If they were able to segment specifically for a subgroup of early adopter users and analyze the data of just those people, that would be much more interesting. For now, it’s simply a fun, sorta genius marketing play on their part. I have some takes on what you shared in your post too:
1. Rococo - I agree. However, I was intrigued to recently learn about the upcoming Marie Antoinette exhibit at the V&A. We’re on the precipice of French Revolution vibes culturally so…could be a sleeper cell.
2. Moto Boho - yes it’s not new, and this name is stupid, but Boho will be big, just not in the way they’re saying. You’re right that it’s an evolution of what’s been building, but that’s how trends work - it’s growing, and it will be a major shift . We have not reached anywhere close to peak yet, and this has commercial potential to be a huge trend. From a fashion retail perspective we have been in a print and pattern drought for at least two years now. Boho = print: florals, paisley, patchwork, lots and lots of print. Your embroidered jeans are on point too, but print is the big win. I actually first predicted Boho in Dec ’22 for the SS24 season, but I was too early. I’m thinking it might peak this spring/summer, especially with White Lotus coming out soon and set in Thailand. I’m going to talk about this more in a fashion trend report coming soon :)
3. Cherry red is just dumb af, Brown has been tracking for years, has been huge on runway for at least 4 seasons now. It will be the fusion of both - a reddish brown, darker than Bordeaux closer to Mahogany. I think pistachio green could be a thing for spring, but for fall it will be jewel tones - more deep emerald/forest.
4. Fishherman is a thing, fits into larger Prep trend.
5. Mermaid core, while old, may continue to be a thing, fits within Boho.
Thanks for your response! I’m not a professional trend forecaster and don’t work in that world, My perspective is to address the online meltdown over Pinterest Predicts. Obviously, their predictions shouldn’t be taken too literally; they’re based on search data, not some crystal ball.( as you said) I think they still hold value—it’s just a matter of understanding how to interpret them.
What I tried to do in my article was reframe their predictions to show how these ideas could work in 2025. For example, with Rococo, I wasn’t suggesting we’d all be dressing like Marie Antoinette, Instead, I think we’ll see Rococo influences; like intricate details, floral patterns, pastel colors, or ornate accessories, showing up in ways that are wearable and modern. It’s not about bringing back the full aesthetic but incorporating certain elements into contemporary fashion.
With Moto Boho, I agree that the name doesn’t feel quite right, but I’m confident that Boho chic and its elements will still have a strong presence in 2025. I mentioned in my article that Boho continues to evolve, it’s not a brand-new concept, but trends often build on themselves, and I believe it will still resonate, especially with its focus on prints and patterns filling a gap in recent fashion. Perhaps I wasnt clear enough.
When I reframe Pinterest’s predictions, it’s not about saying they’re wrong or that these trends won’t happen. Instead, it’s about showing readers (esp those who had a meltdown) how they could realistically play out. I think a lot of people took the predictions too literally, which led to disappointment. My goal was to help people see that these ideas like Rococo or Mermaidcore can influence everyday fashion in practical, wearable ways :)
Hi! So sorry, I want to clarify didn't mean to be critical of your post at all!! I was just trying to offer some background context for why, as you correctly observed, Pinterest Predicts seems outdated and why their methodology is flawed. I agreed with all your reframings and was just adding some additional color and details based on what I've been tracking. I think your post was great!
nooo omg dont worry, as someone who isnt a trend forecastor or works in that area I didnt know how to frame or impliment that message of what your trying to give more background information onto :) I read your plug and found to have a better understanding of your methods so thank you! and keep posting!
I also feel like the fisherman style is a evolution of quiet luxury (it’s giving upper class countryside) mixed with a nod to the 2000s (think Kate moss at Glastonbury)
PS loved this piece!
So true! Thank you so much for reading💕
would love to get your opinion on my new piece: https://substack.com/@daughterofdiscourse/note/c-87311961
I loved this so much!
Thank you!!
I love this piece! I think part of the problem is we’re too locked in. Everyone sees what “works” and tries to either emulate that or just copy and post from somewhere else. Then I also think it’s like a few people have said AI. Fashion overall has been very lackluster for a while though but that’s just my opinion.
Yes.
I completely agree. While part of me itches for novelty, I’m feeling relieved that, at least for now, the trend cycle seems to have slowed down a bit.
would love to get your opinion on my new piece: https://substack.com/@daughterofdiscourse/note/c-87311961
Valid observations! That explains the déjà vu with this edition of Predicts 😆 Also, adding to the shameless plugs—but you might enjoy this deep-dive on the Terra Futura aesthetic: https://mutantfutures.substack.com/p/001
I loved reading your piece, i had no idea what the aesthetic was even after seeing pictures on pinterest. Keep the plugs coming😂 im learning loads🤪😂
Another shameless plug in the comments (the spectator’s chair), but I think that we’re all not looking at the underlying connections of fantasy, defense, and fear between a lot of those predictions and returning themes and communal psychology of WHY these aesthetics are more pervasive and WHO they are for or being popularized by. Data is data, but we are the ones who decide to give it meaning
would love to get your opinion on my new piece: https://substack.com/@daughterofdiscourse/note/c-87311961
shameless plug but we also unpacked pinterest predicts in our newsletter (cool shiny culture) and kind of came to the conclusion that they put more effort into their marketing / packaging of the report than breaking new ground in the report itself. i think their biggest mistake was putting the cherry red trend in the #1 slot! coming right out of the gate with a meh prediction is tough to recover from!
Would love to read it!
I enjoyed this and came to the same conclusion by the end, while the re-branding of old trends is indicative of the sad state of affairs where there constantly has to be something “new” to jump on I am actually appreciate that the underlying themes are having longevity and holding relevance. Thank you for sharing!
Yes yes yes! For me too! Im hopeful things can change😍
ugh thank you!! I'm so done w pinterest being 90% ads and offering nothing in its trend report but still somehow holding the place of being *the* fashion platform
I still love Pinterest so much 👀 I think they kinda missed the mark on the predictions as I think they couldve dived deeper with the explorations of certain aesthetics they named😅
I tried doing it for them, im curious to see if it sticks !
oh don't get me wrong I still live on there haha. love your predictions!!
😊💕
Honestly the Pinterest trends this year felt like AI created them. Along with almost every image on there.
I saw some comments with that same thought! I can totally see it being AI generated. i dont think pinterest completely missed the mark, however it very much seems an AI engine re-imagined the names of stuff we have been seeing instead of expanding on 2024 trends. I tried doing that but im not sure if itll be accurate🙈
Love how you formatted this piece. I completely agree with everything.
would love to get your opinion on my new piece: https://substack.com/@daughterofdiscourse/note/c-87311961
Thank you for reading!!
Hi! Great post - I have so many thoughts! Topline - Pinterest Predicts has nothing to do with trend forecasting and is not predictive. They analyzed what people are searched for last year, which is why it seems outdated. Social listening is not a great forecasting tool because what consumers are currently searching for is generally not an indication of what they will be be searching for in a year. Most consumers don't know what they want until it's in front of them. If they were able to segment specifically for a subgroup of early adopter users and analyze the data of just those people, that would be much more interesting. For now, it’s simply a fun, sorta genius marketing play on their part. I have some takes on what you shared in your post too:
1. Rococo - I agree. However, I was intrigued to recently learn about the upcoming Marie Antoinette exhibit at the V&A. We’re on the precipice of French Revolution vibes culturally so…could be a sleeper cell.
2. Moto Boho - yes it’s not new, and this name is stupid, but Boho will be big, just not in the way they’re saying. You’re right that it’s an evolution of what’s been building, but that’s how trends work - it’s growing, and it will be a major shift . We have not reached anywhere close to peak yet, and this has commercial potential to be a huge trend. From a fashion retail perspective we have been in a print and pattern drought for at least two years now. Boho = print: florals, paisley, patchwork, lots and lots of print. Your embroidered jeans are on point too, but print is the big win. I actually first predicted Boho in Dec ’22 for the SS24 season, but I was too early. I’m thinking it might peak this spring/summer, especially with White Lotus coming out soon and set in Thailand. I’m going to talk about this more in a fashion trend report coming soon :)
3. Cherry red is just dumb af, Brown has been tracking for years, has been huge on runway for at least 4 seasons now. It will be the fusion of both - a reddish brown, darker than Bordeaux closer to Mahogany. I think pistachio green could be a thing for spring, but for fall it will be jewel tones - more deep emerald/forest.
4. Fishherman is a thing, fits into larger Prep trend.
5. Mermaid core, while old, may continue to be a thing, fits within Boho.
oh, and my shameless plug - this is how I analyze trends https://whatsanu.substack.com/p/decoding-trend-reports
would love ur perspective on my new post tho! https://urcoolaunt888.substack.com/p/is-it-trendy-timeless-or-a-fad
Thanks for your response! I’m not a professional trend forecaster and don’t work in that world, My perspective is to address the online meltdown over Pinterest Predicts. Obviously, their predictions shouldn’t be taken too literally; they’re based on search data, not some crystal ball.( as you said) I think they still hold value—it’s just a matter of understanding how to interpret them.
What I tried to do in my article was reframe their predictions to show how these ideas could work in 2025. For example, with Rococo, I wasn’t suggesting we’d all be dressing like Marie Antoinette, Instead, I think we’ll see Rococo influences; like intricate details, floral patterns, pastel colors, or ornate accessories, showing up in ways that are wearable and modern. It’s not about bringing back the full aesthetic but incorporating certain elements into contemporary fashion.
With Moto Boho, I agree that the name doesn’t feel quite right, but I’m confident that Boho chic and its elements will still have a strong presence in 2025. I mentioned in my article that Boho continues to evolve, it’s not a brand-new concept, but trends often build on themselves, and I believe it will still resonate, especially with its focus on prints and patterns filling a gap in recent fashion. Perhaps I wasnt clear enough.
When I reframe Pinterest’s predictions, it’s not about saying they’re wrong or that these trends won’t happen. Instead, it’s about showing readers (esp those who had a meltdown) how they could realistically play out. I think a lot of people took the predictions too literally, which led to disappointment. My goal was to help people see that these ideas like Rococo or Mermaidcore can influence everyday fashion in practical, wearable ways :)
Hi! So sorry, I want to clarify didn't mean to be critical of your post at all!! I was just trying to offer some background context for why, as you correctly observed, Pinterest Predicts seems outdated and why their methodology is flawed. I agreed with all your reframings and was just adding some additional color and details based on what I've been tracking. I think your post was great!
nooo omg dont worry, as someone who isnt a trend forecastor or works in that area I didnt know how to frame or impliment that message of what your trying to give more background information onto :) I read your plug and found to have a better understanding of your methods so thank you! and keep posting!